This is Lyle Kowry
At the beginning of my Digital Marketing class, I was tasked with choosing a brand to work with throughout the semester. As a major Raptors fan, I jumped on the opportunity to learn more about my favourite team. We then began to learn about PESO, AIDAR, and Brand Voice. As part of our final piece for the chapter, we were provided with the optional task of creating a Persona Card to represent our Target Market.
As someone who loves creating content, I knew I had to give this a try. Combining my knowledge of the brand, my brand research, and my observations at live games and just living in the City of Toronto in general, I was able to produce a Persona that represents one of the Raptors’ main target audiences.
Ultimately, this helped me get a visual understanding of who I was talking about in my report, and was a great exercise to further my learning in the chapter. I used this Persona as reference for the rest of my projects in the class, and it really helped me keep on track of the Target Market. I also got to practice my layout and design skills, using Canva to produce the Persona Card.
Interested in reading the full report? 👉
*Full Disclosure/Ethics Statement*
The image in the top-right of who I labelled as Lyle Kowry was created using Generative AI (Microsoft Copilot/DALL-E 3). I do not condone such actions for capital gain, as AI exploits the work of real artists to train and create derivative works, with no credit or compensation to the original artists. That being said, this product was created for educational purposes only, in the effort to further my learning.
Please, respect and support (local) artists. 🧑🎨